Vaishali S

Vaishali S

VAISHALI S is a fashion label by Vaishali Shadangule.n nBorn in the small town of Vidisha in Madhya Pradesh, Vaishali’s journey into fashion has been an inspiring tale. Her commitment to remain true to her one-of-a-kind vision of creating contemporary designs from traditional Indian hand woven textiles has borne fruit which reflected in her success in recent fashion weeks.n nThe brand that bears her name is a clothing line that encompasses contemporary and traditional Indian wear, Indo-western and western wear. The label stands for a modern approach, comfort and innovative style stemming from a wealth of ideas that blends the modernity with the vastness of Indian textiles. Besides designing for her label, she also has licensed her label and designs to retail houses.She debuted at India Fashion Week with her autumn winter 2012 line ‘Khwaja’ that amalgamates art and fashion.n nHer determination and commitment gave her the strength to simultaneously showcase some versatile, innovative and appealing collections in two different fashion weeks during four seasons.n nHer urge to explore the rich heritage of Indian Art & Craft moves her to travel and research through the mines of hand woven textiles of the country. She challenges herself every time by choosing a new traditional textile from different states of India.n nVAISHALI S mainly supplies to UK, USA, U.A.E. and pan India.n nThe ‘Yajna’ is the transformation of one form of energy into another.The universe is interwoven in the vaults of heaven on shuttle wheels, backwards and forwards by the threads extended, drawn out, spreading on every side, the acts of a hundred ‘gods’ — the world is woven.n nThe concept gave me a new perception and various dimensions to relate with the textile. When a thread sacrifices its individuality then it becomes fabric. Still, the thread exists in the fabric but with a new identity as fabric.n n”I have treated the fabric as thread and sometimes thread as fabric and through this I have tried to achieve the same feel in the garment.”n nThe garment has different layers that travel through unfinished underneath layer to the clean and finished outer layer, which symbolize the stages of the consciousness.n nThe color story travels from monochromes to earthen hues. Hand-woven Khadi gently transforms into asymmetric drapes with free flowing ends.n nBuyer Contact:nNikita GuptanM: +91 9819192938nE: vaishalis.sales@gmail.comnW: www.vaishalis.inn nMedia Contact:nNikita GuptanM: +91 7506457404nE: vaishalis.press@gmail.com

W: www.vaishalis.in

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