The label Bhanuni exemplifies a charming woman who doesn’t follow the crowd. All herself she delightfully explores the young fashion by mixing the traditional art with Avant-garde – crafting the ensembles with a medley of intricate embroidery, clean and edgy cuts.
Originated in 2007 Bhanuni by Jyoti Sharma plunged into the glamour industry by debuting at India Fashion Week in October 2010. Having burgeoned over the time the label serves creativity, glamour and artifice through custom made Indian wear and western pret. Registering its presence across the country and overseas Bhanuni is now available at its flagship store in New Delhi besides multi-designer boutiques like AZA, Aham, Heritage (Delhi), Kimaya (Delhi, Mumbai, Bangalore, Dubai), Fuel, Amara, The Changing Room, Mogra, Designer Studio (Mumbai), Rudraksh (pune), Sasya, Prana (Kolkata), Aura(Nagpur, Raipur), Elahe , Archain Dexin (Hyderabad), collage (Cochin), Mumbai se (Dubai), Shenaai(New York), Onitaa (London) and Fashion Corner(Kuwait),Saraf Trading, Sanskrit (Hong Kong).
The collection “Finding Frida” is a inspired from the popular and iconic Frida Kahlo, the mexican painter who used to paint her self portraits. Surrealist painter Frida Kahlo gave clothes a deeper meaning than her colourful self-portraits initially suggest. Her structured corsetry helped align a damaged torso, her expansive patterned dresses shielded a wasted right leg, and her floral headbands were a delicate representation of her own vulnerability. Her tempestuous relationship to painter Diego Rivera spanned twenty-seven years, driven by passion yet riddled with pain. Despite his repeated infidelity, Rivera’s adoration for his wife was demonstrated after her death, when, heartbroken, he refused to let anybody touch Kahlos dressing room. It remained intact for fifty years: an archive of vibrant prints, huipil tops, orthopedic shoes, rebozo scarves and ornate crowns.
Kahlo used clothing to hide her imperfections, and in turn created an iconic image that champions creativity, bravery and the colourful spirit of Mexico. Sixty years on from her death, she has become a fashion genre within her own right.
The collection encompasses loose as well as fitted silhouettes with folk and bohemian touch. It consists of various digital prints melding into surface ornamentation.
Buyer Contact:
Jyoti Sharma Bajaj
M: +91 9899730909/ +91 9999999817
T: +91 11 40767009 / 10
Media Contact:
Jyoti Sharma Bajaj
M: +91 9899730909/ +91 9999999817
T: +91 11 40767009 / 10
