AM.IT comes from the phrase “I am it” or the feeling of being absolute.
AM.IT morphs a traditional idea of beauty into a modern progressive aesthetic. The core idea is to revive the traditional hand printing and dyeing techniques on hand woven organic fabrics alongside recycled plastic and unconventional materials.
AM.IT retails in India, Europe and Middle East.
AM.IT spring summer 2017 collection “i cloud” is inspired by the idea of storing memories of our past. Sheer hand woven fabrics are used as envelops to save the little things that make us who we are.
Buyer Contact:
Neha Bhushan
M: +91 9971470003
E: studio@amitaggarwal.com / sales@amitaggarwal.com
W: www.amitaggarwal.com
Media Contact:
Bhavika Morparia
M: +91 9873228801
E: bhavika@elevatepromotions.in
