A crisp freshness and a design attitude that expels flamboyance introduce the design label Varun & Nidhika. Varun & Nidhika established their label in May 2010 withstanding a vision of individuality and strong dose of personal style statements. The brand stays close to trends but interprets them a little differently, and a little privately.
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nDetail oriented, with color, craft and texture as their forte, they experiment with Indian embroideries and textiles. Personal connection is the very quintessence of their work and plays a major role in understanding the mood of their design.
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nThe Brand relates to their customers and buyers. Their design realm brings to the forefront, details and visual play. Their style of working is inseparable from their design ethos. The Brand believes in striking a balance in the entire process, working in sync through all their process of planning, designing, marketing and retailing.
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nVarun bagged the award for Best Creative Collection at his graduation show and honed his creative skills at maverick designers Manish Arora and Rohit Bal, where he trained himself and widened his perspective crafting grand ensembles, delivered with high levels of finesse and perfection.
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nThe complimentary balance to the label is Nidhika, awarded the Best Commercial Collection for her graduation project thereafter lending her creative influx at designer Namrata Joshipura. Nidhikas personal style is most definitely the starting place for the brands aesthetic, and over the years, her individual style has melded into the DNA of the brand. The brand has developed a distinct character, one that echoes their personal style and runs through their many collections.
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nThe brand currently retails from 25+ stores including Ensemble (Delhi & Mumbai), Ogaan (Delhi), Evoluzionie (Chennai), Anthropologie (UK & US) and more.
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nVarun & Nidhikas RTW 2018 collection Bloom is an enchanted wilderness of sprouting flowers, entwined with the beauty of the season. The geometric floral rendition, inspired by Navajo patterns is omnipresent in this spring collection, with some executed in ways that are anything but expected.
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nThis whimsical floral embroidery in fine ivory cotton laces adorns sheer silk organza dresses, cotton-silk tunics and georgette maxis, dressing todays quintessential wanderlust woman.
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nA sense of sensuality through transparency of the embroidered silk organzas can be seen throughout the collection. It makes a high point through stark ivory embroideries in delicate lattice laces on pastel & dusty bases. There are indeed great fabrics in the collection: super-matte georgette; sheer silk organza; fine cotton silk; stripe linens and crinkle cottons. They all add a certain sense of sensuality for the season, as do the angular fuss-free silhouettes.
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nStraight-line cuts, long flared maxis, loose volume capes & kaftans in a dusty palette of blue, mauve, mud brown, olive & ivory further creates a contemporary interplay of the soft flora in strict geometry.
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nBuyer Contact:
nNidhika
nM: +91 9871535707
nT: +91 120 4326397
nE: info@varunandnidhika.com
nW: www.varunandnidhika.com
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nMedia Contact:
nVarun
nM: +91 9871662288
nT: +91 120 4326397
nE: info@varunandnidhika.com
nW: www.varunandnidhika.com
