nIt was while working on a project in fashion school that Kriti Tula(head designer and founder) began researching on the wastage in fashion industry. She created a fully upcycled collection and called it ?Doodlage?. Every garment looks different. Just the way you can?t replicate a doodle. Hence, the name “Doodlage”.
nMain Markets- Delhi NCR, Mumbai, Hyderabad, Kolkata and Chennai.
nAW18 is about an aspirational future, where the majority of people care about the implications of their actions. Where the consumer is conscious and aware about the impact of individual choices. This thought has inspired us to create a collection of hybrids. Taking old school elements and blending them with contemporary silhouettes. We envision the over layers to be along the likes of, a classic padded blazer combined with its less formal contemporary classic like a lazy parka. The inner layers to be more vintage along with the styling of the collection. Surfaces to be aged with fabric treatments and embroideries and signature patching and paneling will run through the collection.n
n
nBuyer Contact:
nParas
nM: +91 9654257777
nE: paras@doodlage.in
nW: www.doodlage.inn
nMedia Contact:
nNavya / Rishikesh
nM: +91 8971100153 / +91 9769313292
nT: +91 11 41034677
nE: team@doodlage.in / designers@doodlage.in / buyers@doodlage.in
nW: www.doodlage.inn
