FDCI presents “TOKYO FASHION WEEK in India” at Wills Lifestyle India Fashion Week Autumn-Winter 2012
Japanese designs to fire up the Indian ramp
New Delhi, February 06, 2012: FDCI today announced its association with the Japan Fashion Week Organization to present for the first time in India “Tokyo Fashion Week” at WIFW 2012. Supported by the Ministry of Economic Trade and Industry, Japan, the event will be a unique cultural exchange between the two countries and a rare opportunity for the Indian fashion fraternity to view up-close the fashion finesse of Japan. The association also marks the 60th anniversary celebration project of diplomatic relations between India and Japan.
In a first of its kind initiative, the Wills Lifestyle India Fashion Week 2012 will witness a joint fashion show by three designers from Japan – “ANREALAGE,” “mintdesigns” and “suzuki takayuki”. A special delegation from Japan will also be present at WIFW to view Indian designs on the ramp.
In addition to the show, products and philosophies of 10 brands representing “10 Faces of the Tokyo Culture” will be on display at the WIFW.
A delegation of over30 members from Japan will be visiting WIFW.
Announcing the collaboration, Sunil Sethi, President, FDCI, said, “Bringing this event to India is a path-breaking initiative to promote cross-cultural relations between the two countries. This year will be a milestone in the history of Wills Lifestyle India Fashion Week, when, for the first time ever, Indian and Japanese fashion will converge under one roof.”
Quote by Mr. Masahiko Miyake, Board chairperson of the Japan Fashion Week Organization, said, “The alliance with FDCI, which organizes one of the most prominent fashion weeks in India, is an endeavor to make Japanese fashion relevant among the Indian audience and a step towards blending trend with tradition effectively. The hallmark of our design lies in its craftsmanship and attention to detail and we are confident of receiving an encouraging response from the Indian fashion fraternity.”
Also adding to the enthusiasm of the fashion fever at WIFW will be a talk by Mr. Kenya Hara, one of the world’s most prominent designer & Art Director of Brand Muji.
Fashion Design Council of India: A not-for-profit organization, FDCI is the apex fashion council of India. Represented by over 300 designers, FDCI takes Indian fashion global by promoting the ‘business of fashion’.
For details visit
About Wills Lifestyle: ITC’s Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends, comprising – Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear, Wills Signature Designer wear, Essenza di Wills range of fine fragrances, bath & body care products and fashion accessories for both men and women. A nationwide chain of exclusive specialty stores provides the Indian consumer a truly ‘International Shopping Experience’ through world-class ambience, customer facilitation and clearly differentiated product presentation. Currently, there are 72 stores in 37 cities across the country, and the brand is making rapid strides in terms of expansion doubling the number of stores over the next few years.
Wills Lifestyle, ITC’s premium fashion & lifestyle brand has been recognised as the Retailer of the Year at the Asia Retail Congress 2011. Being one of Asia’s biggest retail forums, Asia Retail Congress has also awarded Wills Lifestyle for the Best Retail Marketing Campaign for the year 2010. The brand was also declared as the winner for Customer & Brand Loyalty in the “Retail Sector” at the 4th Loyalty Awards presented by Carlson Marketing. For details visit
For further information, please contact:
Gunjan Bagga/ Samhita Tanti / Divij Krishna
Corporate Voice Weber Shandwick
9891060064 / 9015060610/ 9654776017
