FDCI KICK STARTS SEARCH FOR FRESH FACES IN FASHION
ALL-INDIA MODEL AUDITIONS FOR
WILLS LIFESTYLE INDIA FASHION WEEK SPRING/SUMMER 2012 @ THE LALIT HOTEL
New Delhi, September 20, 2011: Today, New Delhi, the Indian capital of style, hosted auditions to bring to the limelight some fresh faces for Asia’s biggest business of fashion event, the Wills Lifestyle India Fashion Week (WIFW) Spring/Summer 2012. Facilitated by Fashion Design Council of India in association with this season’s venue partner, The Lalit Hotel, these auditions have been successful in introducing some gorgeous models to the fashion industry. Aspiring female models from all over the country congregated under one roof to compete for a chance to be a part of the biggest fashion event in the country!
The jury for model auditions for this season of WIFW S/S 2012 boasts of some of the most respected names in the industry, including designer Rahul Khanna, Poonam Bhagat, Abhishek Gupta, Vidyun Singh, Vinod Nair, Harmeet Bajaj and Simar Duggal.
The audition consisted of various intensive selection rounds that tested the participants on their poise, confidence, attitude, elegance and personality among other deciding parameters. The aspiring models went through this challenging process and only the best will emerge to showcase their talent on this grand fashion platform.
For over a decade Fashion Design Council of India (FDCI) India’s apex fashion body has been instrumental in promoting the fashion industry in India by encouraging some of the country’s finest talent. From models, choreographers, makeup artists, fashion media, forecasters, trend analysts, bloggers and social media writers, buyers and retailers, and varied fashion professionals, the event acts as a catalyst and a networking platform for the ‘business of fashion’. Model auditions are an essential part of this event and they help in introducing new talent to fashion industry and create opportunities for aspiring models.
Sunil Sethi, President, FDCI said, “FDCI is a keen promoter of fresh talent and like always, WIFW SS’12 promises to bring some new faces to scorch the ramp. We are happy to provide a stepping stone to the emerging female models who want to make a mark in the industry. Models are selected keeping in mind the high standards of quality that WIFW exemplifies each season. With WIFW SS’12, FDCI continues to re-define the future of fashion in India! “
Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing, said, “Wills Lifestyle India Fashion Week is a significant platform to recognise and promote emerging talent. WIFW continues to raise the bar with each edition and we look forward to the best modeling talent to walk for India’s grandest fashion event!”
The Success Mantra! – What is our Jury looking for?
Vidyun Singh- ” I looked out for a natural rhythm in the girls! Grace and bone structure matters as well as a versatile face.”
Simar Duggal “Height, tone, structure are important. We wish to select girls who can showcase a variety of outfits on the ramp.”
Harmeet Bajaj “I prefer girls who can display the garments in an enticing way. Their poise, walk and body are priority. A pretty face adds value.”
Vinod Nair “We like tall and lean, but not anorexic. We want fit girls with a smart attitude who are beyond just walking mannequins.”
Poonam Bhagat “The selected models need to have a quiet sense of confidence, rather than over the top. A personality supplemented with attitude and a good walk makes a super model.”
Rahul Khanna ” WIFW puts fresh faces on the radar and the girls we selected last year have made it big on the Indian fashion scene. We wish the same for those chosen this year.”
For further information contact:
Edelman India
Ankita Chopra/ Anushka Bishen
Mobile: +91 9910073623/+91 9810308819/
Email: ankita.chopra@edelman.com / anushka.bishen@edelman.com
