FDCI announces 15 HI-5 DESIGNERS @ WILLS LIFESTYLE INDIA FASHION WEEK AUTUMN/WINTER’11
Hall No.18, Pragati Maidan, New Delhi, April 6-10, 2011
New Delhi, March 7, 2011: Punctuating its commitment to nurturing and promoting designers in the Indian fashion industry, the Fashion Design Council of India today announced names of the designers showcasing under the Hi-5 Category at Wills Lifestyle India Fashion Week Autumn/Winter 2011.
The designers selected under the Hi- 5 category are:
Three dedicated slots in the Hi-5 Category would be allotted to these upcoming, promising designers, who will be given the chance to showcase their talent for both pret and diffusion lines.
As India’s only fashion trade event focused on the Business of Fashion, WIFW draws the biggest domestic and international buyers, media and fashionistas. This will therefore prove to
be a golden opportunity for these designers to show their creativity and mettle to India and the world.
Sunil Sethi, President, FDCI said, “India has a pool of young talent waiting to be tapped. Through Wills Lifestyle India Fashion Week, FDCI aims to serve as a catalyst towards advancement of the Indian industry to international standards. We encourage designers so that they dream big and chart out new avenues. I wish our Hi-5 designers the very best.”
Atul Chand, Divisional Chief Executive – ITC’s Lifestyle Retailing Business Division, said, “The Wills Lifestyle India Fashion Week is the country’s biggest and most prestigious lifestyle event and each edition of the Wills Lifestyle India Fashion Week sets new standards. I am sure that the younger talent to be showcased in this edition will add a lot of freshness and zing to the event; we look forward to a bigger and better edition of WIFW.”
Fashion Design Council of India: A not for profit organization FDCI is the apex fashion council of India. Represented by over 300 designers, FDCI takes Indian fashion global by promoting the ‘business of fashion’.
For details visit www.fdci.org
About Wills Lifestyle: ITC’s Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends, comprising – Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear, Wills Signature Designer wear, Essenza di Wills range of fine fragrances, bath & body care products and fashion accessories for both men and women. A nationwide chain of exclusive specialty stores provides the Indian consumer a truly ‘International Shopping Experience’ through world-class ambience, customer facilitation and clearly differentiated product presentation. Currently there are 72 stores in 37 cities across the country, and the brand is making rapid strides in terms of expansion doubling the number of stores over the next few years.
Wills Lifestyle, ITC’s premium fashion & lifestyle brand has been recognised as the Retailer of the Year at the Asia Retail Congress 2011. Being one of Asia’s biggest retail forums, Asia Retail Congress has also awarded Wills Lifestyle for the Best Retail Marketing Campaign for the year 2010. The brand was also declared as the winner for Customer & Brand Loyalty in the “Retail Sector” at the 4th Loyalty Awards presented by Carlson Marketing. For details visit www.willslifestyle.com
For further information contact:
Edelman India
Ridhima Mehra / Anushka Bishen
ridhima.mehra@edelman.com / anushka.bishen@edelman.com
+91 96502 36868 / +91 98103 08819
