‘Search begins for the Best in the industry’ FDCI organised National Model Auditions – Female Wills Lifestyle India Fashion Week Autumn/Winter 2011 @ The Park Hotel, Parliament Street, New Delhi
New Delhi, March 1, 2011: Budding models thronged the capital today to participate in the all-India model auditions for Wills Lifestyle India Fashion Week (WIFW) Autumn/Winter 2011 organized by the Fashion Design Council of India (FDCI) at The Park, New Delhi. Having successfully established itself as a venerable launch pad for some of the freshest faces in fashion, the auditions received an overwhelming response from new and aspiring models.
Our Distinguished Jury
Jury Members who were designated the crucial task of choosing the final models and the future stars of the Indian ramp included:
The esteemed jury members selected models on several attributes such as confidence, attitude and poise among other parameters. As has been the case every year, this promises to be a very competitive and exciting selection process aimed at bringing forward the best and most promising faces in fashion. Being instrumental in introducing the likes of Deepika Padukone, Jacqueline Fernandez and Liza Hayden to the fashion fraternity, they continue to set new benchmarks for talent every season.
For over a decade Fashion Design Council of India (FDCI) India’s apex fashion body has played an important role in promoting some of India’s best young talent who have grown to become household names today. Model auditions for the WIFW are an integral part of this process of bringing novelty to the biggest trade event of the fashion industry as also creating new avenues for aspiring models.
Sunil Sethi, President, FDCI said, “Wills Lifestyle India Fashion Week, the pan-India fashion week in the country offers the greatest platform for recognition of new talent. Models are selected keeping in mind the high standards of quality that WIFW exemplifies every season. Today, FDCI continues with the endeavor of re-defining the future of fashion in India through this initiative and we look forward to introducing fresh faces to watch out for in the coming seasons.”
Atul Chand, Divisional Chief Executive – ITC’s Lifestyle Retailing Business Division,said”The Wills Lifestyle India Fashion Week is a great platform to recognize and nurture emerging talent. It gives us great pleasure to see the enthusiastic response to the model auditions with fresh talent drawn from across the country. I am sure the new faces discovered during the auditions will be the future stars of the industry.”
What our Jury Members had to say?
Rahul Dev said, “I prefer models with relaxed personalities, who are composed and can showcase designer collection with ease.”
Milind Soman said, “I am looking at a versatile, vibrant personality who can flaunt all styles with ease.”
Aparna Bahl said, “For me confidence really matters. I am looking for freshness and the unusual quotient that will stand out. Yes, the tall and thin is a criteria but it is essential to have a good body. I will love to see some toned bodies, not the regular hour glass figure but something different.”
Manav Gangwani said, “I am looking out for some new faces and nice tall girls. Though we have our supermodels in each fashion week, it is nice for fresh talent to show on the ramp. Just how important it is to showcase new designer talent in each Wills India Fashion Week, it is equally our focus to showcase new models on the ramp. I am looking forward to having a good time and discovering the next big face of WIFW.”
Vinod Nair said, “For me a fit and toned body is a must. I will be looking forward to some nice tall girls who can walk well.”
Fashion Design Council of India: A not for profit organization FDCI is the apex fashion council of India. Represented by over 300 designers, FDCI takes Indian fashion global by promoting the ‘business of fashion’.
For details visit www.fdci.org
About Wills Lifestyle: ITC’s Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends, comprising – Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear, Wills Signature Designer wear, Essenza di Wills range of fine fragrances, bath & body care products and fashion accessories for both men and women. A nationwide chain of exclusive specialty stores provides the Indian consumer a truly ‘International Shopping Experience’ through world-class ambience, customer facilitation and clearly differentiated product presentation. Currently there are 72 stores in 37 cities across the country, and the brand is making rapid strides in terms of expansion doubling the number of stores over the next few years.
Wills Lifestyle, ITC’s premium fashion & lifestyle brand has been recognised as the Retailer of the Year at the Asia Retail Congress 2011. Being one of Asia’s biggest retail forums, Asia Retail Congress has also awarded Wills Lifestyle for the Best Retail Marketing Campaign for the year 2010. The brand was also declared as the winner for Customer & Brand Loyalty in the “Retail Sector” at the 4th Loyalty Awards presented by Carlson Marketing. For details visitwww.willslifestyle.com
For further information contact:
Edelman India
Ridhima Mehra / Anushka Bishen
ridhima.mehra@edelman.com / anushka.bishen@edelman.com
+91 96502 36868 / +91 98103 08819
