Unique, functional designs that rise above being merely trendy. Two forces are always at work in fashion: innocence and its brazen opposite. But what is amazing about Preeti Jhawar, one of India’s most candid designing resource, is how she manages always to work both notions into her presentations, season after season. Her clothes spell vivacity and freshness in colours and prints accentuated with exquisite embroidery and uniquely processed fabrics. She focuses on a merged contemporary look in prêt, diffusion and couture-utilitarian, Oriental, Indian kitsch and modern classic .
Whatever is conceptualised is distinctive for surface treatments and embellishments with textures and prints and accentuated with exquisite embroidery of old copper coins, pita mal, zardosi, shells, wooden beads and patchwork in paisleys and abstracts.
There is a magical wistfulness as you browse through the garments, passing through retro and arriving on the contemporary stage. In spite of predictable garment lines such as kurtas, westerns, saris and lehengas, complemented with trendy bags and accessories, Preeti utilizes modern fabrics and elegant innovative tailoring to create one-of-a-kind couture.
