Gaurav Gupta is one of the most celebrated and progressive couturiers in India and a global name on the rise. Upon graduation from the prestigious Central Saint Martins College of Art and Design, Gaurav Gupta, the man and the brand, have carved a world that is future primitive, reflected through sculpture-like garments with a sense of infinity and rhythm. Altaroma Altamoda, the Rome Couture Fashion Week, instantly recognized him as Future of Couture.
This served as a clear sign toward the direction he would be taking to emerge, ten years later, as one of the strongest voices in couture and fashion from India. Working in great proximity with lines, the flow of fabric and the anatomical makeup of the body has lent a science to the way his garments sculpt the body, making it look taller, more shapely and musical.
Another turning point arose with Gauravs reinvention of the sari a living costume as old as the country itself. His pre-draped, pre-pleated and stitched saris with gothic and art nouveau undertones, three-dimensional metal and leather embroideries and the novel sari gowns began an entirely new language in Indian wear and gradually in couture as perceived hitherto in India. Over a decade of merging indigenous Indian construction and embellishing techniques with his idea of the future, Gaurav has delivered and sustained a world that is Indian at its core and boundless in its form; giving the world an Indo-European feel with edgy, dramatic and timeless drapes and styles.
Pinning modern couture on the world map, his collections have since been spotted at various red-carpet appearances like the Emmys and Golden Globe and in editorial content internationally. They have been worn by eminent persons in cinema, art, music and fashion across the world.
