Among the original proponents of Indian nouvelle couture Pria Kataria stands in sharp contrast to her contemporaries in the domestic fashion industry. She has won the Bharat Yuva Ratna award along with Bharat Vikas award for designing womens wear. In a few years, this young designer has achieved great recognition for her work , not only in India, but in the U.S and Europe as well.
Pria is totally committed in creating Occidental Couture which is amalgamation of oriental and western ideas to add the inner beauty and mystique of the female form. Her contemporary Indian designs are modern in its form and Indian in its mode of expression, with colours and embroideries playing a special significance as her distinctive area of specialisation. Her role as a fashion designer is more than just making outfits. She feels a moral obligation of keeping Indias ancient heritage of fine craftsmanship alive for prosperity.
Her collections are a celebration of beauty, style, femininity, individuality and sensuousness. The collection reflected the grand bygone era by dressing up for the evening full of romance and anticipation.
She opened a boutique in Bandra on April, 9, 2003, where people can meet her by appointment and she will design after consultation. Her label represents multi cultural multifaceted lifestyle of women today, who use style as tools to enhance and express their beauty and personality. The urban mobile professional woman of today requires a multi faceted wardrobe in which she can follow her career, be a mother and a socialite leading a full life from morning to evening without fussing over her wardrobe.
Capturing the contemporary need for versatility she creates clothes that have a perpetually evolving, yet timeless appeal. No complicated shapes, no frills or a lot of fuss, simply elegant yet luxurious clothing is what I believe in. Elegance does not mean being noticed, it means being remembered.
She creates elegant sensuous classic timeless clothes that reflect a feeling of the times. Simple cuts, luxurious feminine fluid fabrics, rustics to smattering bright colour palette and intricate and exquisite hand embroidery is her signature.
