It is a label that was started in 2011 by Shipa Jain who is an alumnus of the Pearl Academy of Fashion. The brand is known for experimenting with silhouettes, fabrics, new garment construction techniques and exploring the body form. Having an eye for details and functionality it is also known for its cuts. The design philosophy of the brand is to play with different fabric types and dyeing techniques. The look is funk glamour touching a sporty edge. In future the brand wants to diversify into accessories and products.
