Pinnacle by Shruti Sancheti was launched in December 2009 with a vision to establish not just another generic fashion label but a brand that breaks traditional moulds to dictate new rules of design.
Pinnacle is a ready to wear retail centric label that believes in wear-ability, celebrates femininity and always chooses comfort while keeping a strong design aesthetic at the fore.
Combined with elegance, a sense of timelessness and sophistication, it offers fluid and classic styles at competitive prices. The brand is deeply inspired by the rich treasure trove of Indian textiles and craftsmanship. It has extensively promoted and worked with weaves, embroideries and crafts from different parts of the country and is a proponent of the less is more philosophy.
The label celebrates the diverse craftsmanship of the country with a renewed global perspective of design and aesthetics. All the offerings have been cluster oriented, where they consciously curate and re-define the rich textile legacy with urban functionality within international style and trend parameters.
The brands identity is global and contemporary with a true to its roots Indian soul.
Shruti Sancheti is a fashion designer and senior educationist of Indian origin. After graduating in History Honours from Kolkata university, she persuade Advance Diploma in Fashion design (JD institute of fashion technology, Diploma in Textile Design (INIFD), Diploma in Jewellery Design (JD institute of fashion technology),PG diploma in business management (Bhartiya Vidya Bhavans)and MBA in marketing (IGNOU).
She is currently a senior faculty member for fashion design at esteemed institutions like I.N.I.F.D., L.A.D. College and Nagpur University.
Various handloom associations have sponsored shows for pinnacle owing to the design houses affinity for craft. Textile movements like Reinvent Benares, Textile India and Jharcraft revival project have given a reinvigorated identity to the Maharashtra state handloom corporation. Pinnacle continues to actively work with the Textile ministry for cluster and craft development.
