
Sneha Arora, an alumni of NIFT Kolkata 2008 started her eponymous label in 2011 for the love of story-telling through design. The brand gives a ladylike twist to masculine silhouettes staying true to their obsession for androgyny. The label hopes to dress young inspiring, self dependent women. A combination of classic bodies with avant-garde detailing, structure with flowy drapes, and modernity with a vintage twist, they love combining contrasting elements to create forever pieces.