Payal Pratap is the eponymous label of designer Payal Pratap Singh. She launched it in 2011 for the Indian woman, who is modern and independent, yet deeply rooted in tradition. The brand perceives India as a canvas, creating a modern Indian line that boasts of deep rooted fashion relevance and surpasses fashion trends.
Ethos of the brand lies in creating timeless, elegant and rustic exuberant pieces that are craft based and adorn the cultural heritage of diverse regions. Her design aesthetic embodies modern motifs in intricate embroidery, texturing and patchwork details. Her signature pieces carry cross-stitch embroidery which has become a technique synonymous with the brand. Main markets of the brand are India, the US and Europe.
