The Hab by Usha, in Mumbai is the first of its kind store in India with a new direction in Haberdashery that is aimed at making sewing a trendy concept. An experiential store that invites its audience to undertake fresh, youthful & highly contemporary perspectives on the forgotten art of sewing and accessorising. It inspires people to create, innovate and experience the art of sewing. It is a one point destination for people with a creative streak who prefer adding a personal touch to their outfits or accessories. Also enabled through workshops, themes and store exhibits, the Hab represents a fresh expression of the USHA brand, long associated with sewing machines.
The store is designed in a manner to provide a perfect modern setting for creative sewing.
The Hab concept & content is designed to inspire urban audiences to rediscover the art of sewing in a contemporary context. Our machines are very user friendly equipped with latest technology for ease of use and are compatible with wifi, Ipad, Laptops, etc . Most customers carry the myth that sewing is extremely tedious and difficult, and most importantly are ignorant about the possibilities with sewing, eg:making embroidery jewellery, embellishing shoes, art quilts, greeting cards, etc.
It is a sewing paradise for all creative individuals whether kids, mothers, women, designers or young girls. Anyone with a creative streak who would like to explore and create something by themselves is welcome. The Hab is for all age groups. Most people who participate are within the age of eight and fifty.
Usha being the most trusted brand, has always wanted to ensure that our sewing machine customers make the most out their purchase by initiating the DIY concept to allow an individual to explore their creative streak, gain hands on experience through an experiential zone. We have had many enthusiastic shoppers, kids, teenagers, mothers, women, artists and designers come to explore. Customers are fascinated with this unique store concept as this is the first ever one-stop-shop haberdashery in India. Most customers have come back again with friends and family.
Sewing is no longer a concept only for tailoring or repairing jobs. The Hab by Usha allows one to take a fresh, youthful and contemporary perspective to the art of sewing and accessory making. It offers a plethora of new experiences, encourages learning and creativity through workshops, demos and store exhibits, for all age groups. Furthermore, it also allows clients to customise the workshop to suit their needs.
The Hab is widely well-received with a successful concept, The concept store has helped people change the mind-set from perceiving the art of sewing as a traditional concept to a more modern and contemporary art form.
We plan to introduce the concept of HAB in other cities well. The DIY concept to create, innovate and experience the art of sewing is getting popular pan India.
Contact E-mail:chhaya_shriram@ushainternational.com
The HAB – digital platforms
Our website is www.thehab.in
