Clean cuts and subtlety are the core elements of the brand making practical yet innovative clothing. Its a label inspired by Indian culture, heritage, tribes and colours. It is known for using fabrics that are distinctive in terms of yarn, dye, design and equally coveted for simple structured clothing with finish being the most important aspect.
He has been working as a design consultant for Kalam Creations and advisor for the artisan society for the last five years. Creating fusion between the tradition and contemporary and working towards keeping the art alive has been his aim. He has been inducing interest among the young artists to take it as a full-time profession.
