A dynamic and intrepid fashion designer based out of the vibrant city of Jaipur. Her eponymous label, which started in 2012, has grown leaps and bounds since and has garnered a selective clientele all over the country. Her designs are fusion of traditional and contemporary values that are ever evolving yet, rooted in our heritage.
No two ensembles are alike, in their conceptualization or execution as she is always on the lookout to experiment with new techniques. The brand is a true reflection of the designers vivacity and adaptability, which is evident from the varied sensibilities that are mirrored in her creations.
Rajneeral also owns and operates the multi designer store, Vhannah and stocks creations by some of countrys finest young designers and in her words, serve up as a constant source of motivation for her own creations. As a board member of the Rajasthan chapter of FICCI FLO, she has keen business acumen and aspires to showcase her label and her vision on various national and international platforms through her creative endeavors. She also aims to establish her store, as a fashion landmark of Jaipur and the rest of the country to promote budding designers, much like herself.
Rajneerals, donning the mantle of an intrepid explorer, travels with gusto. If the Madhya Pradesh looms offer her the Chanderi, then the women ruled ones from Assam give her the Mekhalachadder, vibrant Khads and Paithini come from Maharashtra and the delicate Jamdani and Khadi are yielded by Bengal and Rajasthan.
Her design sensibilities have evolved through a series of hit and trials and self-education, which shape her philosophy towards the vocation. She has an open minded and organic approach to creativity and is always searching for new stimuli to experiment with, in order to constantly redefine her signature aesthetics. The brand brews a heady concoction where glamorous, modern silhouette is stirred with honest loom and Khadi fabric and sprinkled with the fragrance of soil from a distant village. She is presently working with khadi board of Rajasthan to promote the weavers.
