Launched in 2015, Vikram Bajaj is a clothing label that specialises in made to measure garments for the modern man. The latest offering from the house of Ravi Bajaj, Vikrams clothing line offers to revive old world tailoring techniques by emphasising on well-tailored bespoke fits.
With keen attention to detail, the label is engineered towards a perfectly fitted appearance with handsomely tailored cuts and customised fits while incorporating contemporary, modern styles. The entire range showcases a remarkably unique ensemble of sleek and structured occasion wear in immaculate designs that are curated keeping in mind comfort and quality.
Sport-Couture being the inspiration for his label, he takes forward the ideologies of Ravi Bajaj for a classic yet edgy and sporty look. The collection has been inspired by Japanese culture, street art and urban design and re-interprets the brand in a fresh outlook with Japanese script and samurai silhouettes. In his garments, equal weightage has been given to design and the utilitarian value of each piece. The colour palette for the line ranges from shades of grey and blue to citrine green and red, keeping in mind the sensibilities of the new age man who is both young and attentive.
Hailing from a family rooted in fashion, Vikram grew up learning about the aesthetics of textile and style in all its forms. After pursuing a degree in fashion designing from Pearl Academy, he worked with designer, Ravi Bajaj as the Head Designer for 5 years. As a natural extension to this, he subsequently diversified the brand under his own label.
