With a vision to create relatability between natural fabrics, comfortable clothing and the bohemian soul- Sagrika Grover launched her brand Essgee at the young age of 21. An associate Degree holder in Fashion Design from the Fashion Institute of Technology, SUNY- Grover graduated in 2016, following which she began working for a Miami based company called Muche et Muchette.
After a brief time with the company, she came back to India to start working as a product developer and designer for clients in the US, Australia, and Spain at her fathers export house- Groves International, simultaneously working on her independent retail brand- Essgee. Her e-commerce platform launched in July 2018.
Coming from a family of garment exporters, Sagrika grew up in factories and production fields-being drawn to textiles and apparel since childhood. Her mother being a textile designer piqued her interest and played a crucial role leading her towards this industry as well.
Realising her love for bohemian wear- Grover noticed that resort wear was termed as casual attire in the market; seeking to change the preconceived notion, Sagrika experimented with luxury fabrics such as linen, silks, cottons, thereafter delevoping a clothing line breaking the notion.
Post the bohemian fever taking over the millennial generation, Essgee is a brand envisioning a luxury bohemian aesthetic-be it needing an edge to the quotidian or adding an exclusive touch to ones resort wear, giving patrons exactly what they need.
