Ajay Kumar

Rooted in the spiritual soil of Ballia, U.P., and blossoming in the cultural corridors of Calcutta to the ascent on global runways, the eponymous designer brand Mr. Ajay Kumar stands as a testament to the audacious spirit of India where art meets fashion, past converges with present, and aesthetics embrace sustainability, transforming garments into canvases for modern cultural storytelling through its signature print-on-print expression. An extension of his flamboyant yet traditionally rooted self, Mr. Ajay Kumar is predominantly a menswear brand that has expanded into womenswear, footwear, luxury handbags, and accessories.

India – with its kaleidoscope of cultures, traditions, heritage architecture and symbolism, has always been our muse. Dichotomies have been an integral part of our collections, allowing freedom to reinterpret. Each narrative print crafts a story that are both bold and evocative – from the spiritual ghats of Benares to the snow-capped Himalayas, from the serene beauty of the Lotus Sutra, to the royalty of tigers, from the vibrancy of our festivals and to the beauty of indigenous florals, inviting the wearer to become part of a larger tapestry.

Thereby, a global yet unmistakably Indian print narrative rendered onto natural fabrics like handloom cotton, wool, silk and silk-linen blends, culminating in vibrant menswear with impeccable tailoring and signature details that invites self-expression. The fabrics are ethically sourced, digitally printed to minimise water and fabric wastage, and local artisanship is celebrated with every stitch. Fabric waste is reused into handbag linings, pocket squares, bows, brooch pouches etc; a sustainable luxury brand that is inclusive and supportive of the system and people who create it and wear it. Signature engineered printed shirts that reduce pattern and fabric wastage, bomber jackets, printed parkas, bespoke suits, modern kurta coord sets and pret couture dresses for women — the brand is an artistic rebellion against the mundane, celebrating culture, local yet responsible craftsmanship.

Driven by a belief that weaves optimism into adversity, the artistic pieces encourage individuals to embrace the flamboyance inherent in their Indian identity. he design journey is raw, immersive and intuitive, one that allows the collection to evolve organically, ensuring each garment carries its own emotional resonance, narrating tales of tradition, modernity, and individuality.

Since redefining Indian menswear with its breakthrough debut at the 2015 Gen Next Lakmé Fashion Week, Mr. Ajay Kumar has garnered international recognition, with showcases at Global Wardrobe Exhibition at The Kunst Museum, Hague, Netherlands alongside legendary designer such as Coco Chanel, Yves Saint Laurent, Givenchy, Jean Paul Gaultier, Christian Dior, Alexander McQueen and more, – thereby CREATING HISTORY AS FIRST INDIAN DESIGNER TO SHOWCASE AT KUNST MUSEUM, HAGUE, Harbin Fashion Week (China), Swim Week Colombo, and BMW The Lustrous Runway (Dhaka), among others.

Mr. Ajay Kumar offers an alternative vision—one that is as refreshing as it is revolutionary. The brand remains unapologetically original—an alchemy of culture, design, and avant-garde edge. To wear Mr. Ajay Kumar is to wear art, attitude, and authenticity.

Mr. Ajay Kumar’s collection is available MrAjayKumar.com and through multi-brand designer stores like Aza Fashions (Mumbai, Delhi, Surat, Ahmedabad, Hyderabad), NeelSutra (The Oberoi Gurgaon), Red Square Mall (Harbin, China), Almari (Hyderabad), Como (Goa), Dapper Menswear (Kolkata), Mangroove (Kolkata) and more.