Varun Bahl Couture
Varun Bahl Couture is looking for a highly strategic and creatively sensitive Head of Merchandising & Collection Planning to act as the bridge between the design studio, production, retail, and the customer. This role is responsible for translating creative vision into commercially successful collections while preserving the soul and identity of the brand.
The ideal candidate will lead collection planning across categories, occasions, silhouettes, pricing, and retail strategy — ensuring every collection is aligned with market demand, customer behaviour, and the Indian luxury bridal & occasion wear landscape.
Key Responsibilities
- Build collection architecture across bridal, festive, cocktail, reception, resort, and occasion wear.
- Define category mix, pricing structure, silhouette planning, and assortment strategy for every season.
- Analyse sell-through, customer feedback, and market trends to guide collection decisions.
- Work closely with the Creative Director, design studio, production, and retail teams throughout the collection lifecycle.
- Identify commercially scalable styles and build stronger category performance across stores and trunk shows.
- Ensure collections are aligned with delivery timelines, production capacities, and retail opportunities.
Ideal Candidate
- 8–12 years of experience in luxury fashion merchandising, buying, collection planning, or category management.
- Prior experience with a designer house, couture label, luxury retailer, or premium fashion brand.
- Strong understanding of the Indian bridal and occasion wear market.
- Commercially sharp with strong aesthetic sensibility and fashion intelligence.
- Excellent communication, analytical, and stakeholder management skills. This is a leadership role for someone who understands that in couture, creativity and commerce are not opposites — they are partners
