Winter makes way for spring winds, as the all new edition of Amazon India Fashion Week for Autumn-Winter 2016 in association with Maybelline New York, takes wings at a freshly minted venue. The five-day fashion extravaganza, from March 16-20, 2016 in the capital comes to a new location at the Jawaharlal Nehru Stadium, Lodhi Road.
Continuing with its aesthetic of offering the best talents from all over the country, AIFW is one of Asia’s biggest fashion and trade platform and a congregation of India’s best. This season designers will push the proverbial envelope and take the eclectic textile heritage of India forward through intelligent silhouettes, in keeping with the needs of modern women.
Fashion Design Council of India (FDCI) continues to strive to make its events inclusive. This edition marks two firsts at Amazon India Fashion Week – an accessory show and two menswear shows will add to the glitter as the new features.
A coveted list of 100 plus designers – established and and the emerging future talent, will showcase their ingenuity through their trend forecasts for the season ahead, by way of 31 runway shows and 101 exhibit stalls, which will see the spirit of India encapsulated through the prism of a contemporary lexicon.
Fashion Design Council of India, the apex body of fashion, alongwith its title sponsor Amazon.in and associate partner Maybelline New York has support form Fitbit, Boroline, Liva, Pearl Academy, Elle and Raw Pressery in bringing to life the unparalleld trade platform .
Amazon India Fashion Week in assocition with Maybelline New York Autumn Winter 2016 will bring together a plethora of professionals from diverse fields: choreographers, make-up and hair artists, stylists, bloggers and media professionals and fashionistas who will help derive a new template of design for the upcoming season.
In June 2013, Amazon.in started operations in the Indian market and has since grown to become India's largest online store with over 30 million products across hundreds of categories ranging from Books, Consumer Electronics, Fashion, Jewellery, Music, Kitchen appliances to gourmet foods, car and bike store, pet supplies and many more.
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Amazon.in's foray into fashion started in September 2013, with the launch of a fashion jewelry store. Since then several categories have been added to complete the Fashion portfolio including apparel, lingerie, handbags, luggage, watches, sunglasses and shoes. We work hard to meet the varying tastes and style preferences of our customers, across the length and breadth of India, by providing a broad selection of designers and brands including signature and exclusive merchandise from leading Indian and international fashion brands.
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At Amazon Fashion, we understand what the customer wants, they tell us every time they come and search and shop. And we believe this places us in a unique position to work with brands and designers to leverage the power of technology and innovate to enhance brand presentation and the customer experience that goes beyond just the product experience.
Maybelline New York is the world's No. 1 make-up brand that captures New York's energy, edge and style. It seeks to inspire all women to define their beauty with the power of make-up and stands for confidence, ambition, diversity and self-expression, translating into the brand's latest mantra 'Make It Happen'.
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Maybelline New York has embarked on a mission to make fashion happen and is the official make-up partner for some of the biggest fashion weeks in the world â?? New York Fashion Week, Berlin Fashion Week and more recently Amazon India Fashion Week in Delhi. It takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality.
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Offering hundreds of products worldwide, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style. The brand is making a revolutionary journey in India with key fashion and beauty partnerships, latest textures and up-to-the-minute, trendsetting products, giving all women a chance to 'Make It Happen'.
Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the connected health and fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit's diverse line of award-winning products includes Fitbit SurgeTM, Fitbit BlazeTM, Fitbit Charge HRTM, Fitbit AltaTM, Fitbit ChargeTM, Fitbit Flex®, Fitbit One® and Fitbit Zip® fitness activity trackers, as well as the Aria® Wi-Fi Smart Scale. Fitbit products are carried in over 50,000 retail stores and more than 63 countries around the globe.
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Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Blaze, Fitbit Charge HR, Alta, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip, Aria, MobileRun, PurePulse, SmartTrack and FitStar are trademarks, service marks and/or registered trademarks of Fitbit, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.
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Boroline is a luxuriantly rich night repair cream to heal dry and rough skin overnight. Use Boroline every night and wake up every morning with soft, happy skin.
Presenting LIVA, a new-age naturally created fabric (in a pure or blended form) that transforms not just the garment but also the person wearing it. It is comfortable, soft, 100% natural, and eco-friendly.
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LIVA i s made from natural fibres which are produced from wood pulp, a natural renewable resource. The pulp used is from trees which are specifically grown for this purpose i.e. more new trees are planted than trees are cut. It gives the earth a much-needed green cover, saves 6-7 times more land in comparison to cotton, and saves 3-4 times more water than usual.
Founded in 1993, Pearl Academy is India's largest private institution in design, fashion and related businesses, which has helped shape the business and creative landscape of these industries over the past 21 years.
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Driven by a commitment to create adaptable and highly sought-after graduates,Pearl Academy ensures student-outcomes are the center of every initiative. A high-caliber and experienced faculty, each equipped with Post Graduate Certificate in Higher Education (PGCHE) in Pedagogy from NTU, UK, helps deliver on this promise.
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Backed by the resources and expertise of a global network of renowned institutions such as London College of Fashion, Nottingham Trent University (NTU), Domus Academy (Italy), and NABA (Milan) among many, Pearl Academy is able to ensure that in today's accelerated world, Pearl students are able to achieve their personal goals by becoming game-changers and achievers.
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Pearl Academy delivers over 30 uniquely designed under-graduate, post-graduate and professional programs through its 4 campuses in Delhi, NOIDA, Jaipur and Mumbai, and has close to a 100% placement record.
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Pearl Academy is a member of the Laureate International Universities network, which has a presence in 29 countries, serving more than 950,000 students.
ELLE India is the new-age, edgy, intelligent fashionista's guide to the chicest trends on the runway, the most fabulous street style, and it features the hottest new designers before they even make the big league. ELLE India is both trend forecaster and trendsetter ? its incisive coverage has made it the authority on all things fashion. Plus, every December, it presents the ELLE Style Awards to honour the best in fashion across fashion weeks and individuals.
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Since 2007, ELLE has been associated with Fashion Design Council of India (FDCI) ? created as a single entity to represent the business interests of the fashion industry in the country.
RAW Pressery is India's leading and first cold-pressed juice brand.Our juices focus on providing simple and honest ways to good health. Our range of nutritious, cold-pressed juices are free of any artificial additives, water and sugar. The juices, also available in set packages like RAW Starter, RAW Resolution and RAW Habit packages delivered straight to your door. Each package has been developed under the professional guidance of medical and culinary experts. Now make good health a daily habit.
Launched in 2001, Radio Mirchi has the highest listenership across the country and a track record of developing innovative content, thus expanding and retaining its audiences and advertisers through the years. Radio Mirchi's continuous innovations across different platforms like Visual Radio or Mirchi Mobile have been instrumental in gaining leadership in the private FM Radio industry. Radio Mirchi made its international foray with the launch of the brand in the UAE. From 1st Feb, 2012, Radio Mirchi can be heard in Dubai, Abu Dhabi and Al Ain and is the first Indian radio brand to go international.
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