CELEBRATING THE 29TH EDITION ON THE RUNWAY
With a high-concept approach to the design sphere which is bustling with traditional connotations in a diverse spectrum of modernity, the Amazon India Fashion Week Autumn Winter 2017, celebrates its 29th edition with gusto. The four-day sojourn will witness 115 renowned and young designers from across the nation, showcasing their sartorial iterations from March 15 to 18, 2017 at the Jawaharlal Nehru Stadium, Lodhi Road.
The Amazon India Fashion Week with its iridescent mood gives a host of opportunities to not just budding talent, but also all the people intimately associated with the fashion universe-from stylists, models, choreographers to backstage production and event organisers.
The Fashion Design Council of India, along with its title sponsors Amazon.in and associate partner Maybelline New York re-imagine crafts with the juxtaposition of fabrics, invigourating themes and an empowered thought process. This season we also have support from Nexa, Honor, Suthol, Liva and Jharcraft.
Through determinedly modern techniques and compelling ideas, we are restructuring the design process making it meaningful as well as futuristic. This year too, you will be privy to collections that will find an infinite resonance. We welcome you to join us in celebrating our undeterred dedication to craftsmanship!
In June 2013, Amazon.in started operations in the Indian market and has since grown to become India's largest online store with over 30 million products across hundreds of categories ranging from Books, Consumer Electronics, Fashion, Jewellery, Music, Kitchen appliances to gourmet foods, car and bike store, pet supplies and many more.
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Amazon.in's foray into fashion started in September 2013, with the launch of a fashion jewelry store. Since then several categories have been added to complete the Fashion portfolio including apparel, lingerie, handbags, luggage, watches, sunglasses and shoes. We work hard to meet the varying tastes and style preferences of our customers, across the length and breadth of India, by providing a broad selection of designers and brands including signature and exclusive merchandise from leading Indian and international fashion brands. We refresh our selection month on month to offer the latest collections from our brands to our customers.
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At Amazon Fashion, we understand what the customer wants, they tell us every time they come and search and shop. And we believe this places us in a unique position to work with brands and designers to leverage the power of technology and innovate to enhance brand presentation and the customer experience that goes beyond just the product experience.
Maybelline New York is the world's No. 1 make-up brand that captures New York's energy, edge and style. It seeks to inspire all women to define their beauty with the power of make-up and stands for confidence, ambition, diversity and self-expression, translating into the brand's latest mantra 'Make It Happen'.
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Maybelline New York has embarked on a mission to ?Make Fashion Happen? and is the official make-up partner for some of the biggest fashion weeks in the world namely New York Fashion Week, Berlin Fashion Week and Amazon India Fashion Week in New Delhi. It adapts trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality.
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Offering hundreds of products worldwide, Maybelline New York combines technologically advanced formulations with on-trend expertise to create innovative cosmetics with a spirited style. The brand is making a revolutionary journey in India with key fashion and beauty partnerships, latest textures and up-to-the-minute, trendsetting products, giving all women a chance to 'Make It Happen'!
Maruti Suzuki India Limited (MSIL), leader in the Indian automobile industry, had launched NEXA, its new premium sales channel in July 2015. NEXA marks the first initiative by an automobile company to go beyond selling cars and create a new format of retail experience for the customer.
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NEXA is established around the new age Indian consumer who values innovative technology, pampering services and a global approach. Our car plays a vital role in their life and is not just a utility vehicle. NEXA caters beyond the customer?s car purchase experience and believes in being a part of their lifestyle, thereby providing them with new experiences throughout their journey with NEXA.
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NEXA stands not only for innovation through technology, but also global design and sophisticated style. The audience is elite, educated buyer, with an exclusive style, and is attracted to the high-end fashion world.
Honor is Huawei?s Smartphone e-brand which is also World?s leading smartphone e-brand. The target consumers of Honor are digital native generation , a group that live in the internet, spending more than one third of their time online for social and entertainment, shopping, studying or simply staying connected. Honor customers are young, vibrant and driven by passion. Honor brand has clocked sales of over 20 million honor phones in 2014, accounting for a global revenue of about 2.4 billion USD with a 24 times increase and closed 2015 with a 6Bn global sales. Honor has been expanding aggressively in global markets, and has successfully launched in 74 global markets, entering the bestselling charts in most of the European countries honor launched. Accordingly, Honor obtains a huge user base which has yielded powerful mouth-spreading asset. Honor products also enjoy global aesthetics, super processing technology and massive patent support. The three basic characteristics of Honor product: best signals, long battery life and remarkable quality. Honor is born for ultimate tech innovation.
Be skin fresh. Be fashionable.
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Suthol skin freshness gives you extra confidence to be at your fashionable best, everyday.
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Start your day with Suthol spray.
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Suthol antiseptic skin liquid refreshes skin beneath tight undergarments; prevents itches, rashes and irritations around private parts; stops prickly heat and soothes skin after waxing & shaving.
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Suthol is your 24x7 freshness formula.
Presenting LIVA, a new-age naturally created fabric (in a pure or blended form) that transforms not just the garment but also the person wearing it. It is comfortable, soft, 100% natural, and eco-friendly.
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LIVA is made from natural fibres which are produced from wood pulp, a natural renewable resource. The pulp used is from trees which are specifically grown for this purpose i.e. more new trees are planted than trees are cut. It gives the earth a much-needed green cover, saves 6-7 times more land in comparison to cotton, and saves 3-4 times more water than usual.
Launched in 1996, ELLE India has a unique and irreverent take on fashion, beauty and culture. It encourages readers to cultivate their own personal style and voice, and is not just about the outfit, but about the person in it as well. Always ahead of its time, ELLE India engages readers with incisive coverage across all mediums: print, digital, social and mobile. At its heart, it nurtures the hottest new designers and gives them a platform to make it to the big league through ELLE Graduates. Every December, it honours the best individuals in the industry at the ELLE Style Awards. Since 2007, ELLE has been associated with the Fashion Design Council of India (FDCI) to create a single entity that represents the best interests of the Indian fashion community.
Creating Opportunities, Changing lives...
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Jharcraft is established with the mission to change lives through creation of new opportunities that would effectively, efficiently and positively uplift the lives of a large number of rural artisans across the state. The organization is sensing the leader producer of organic tussar silk(also known as Ahinsa Silk), handloom, handicraft and revives unique cultural expressions of the state and its people.
Pearl Academy is one of the leading institutions in design, fashion and creative business in India and has been a catalyst for success of the students across these creative industries for over two decades. With a legacy of over 23 years, Pearl Academy offers over 30 uniquely designed under-graduate, post-graduate and professional development pathway through its campuses in Delhi NCR (East & West), Jaipur and Mumbai. Its reputation of preparing ?Industry ready? professionals has been recognized by leading fashion, retail and design brands, which has helped in ensuring a healthy track record of over 95 per cent placement for the last three years. Its path-breaking alliances with renowned bodies such as the Fashion Design Council of India (FDCI) and Institute of Indian Interior Designers (IIID) have ensured that its faculty and students get an exclusive access to ?industry in the classroom?.
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The institution was ranked as the best private fashion collage in India for the fourth consecutive year by India Today ? AC Nielson survey, The Week- Hansa Survey and Outlook ? Drshti Survey. Pearl Academy was also awarded the ?Best Design Institute in India 2016? award by industry body ASSOCHAM. Jaipur campus of the academy was ranked as one of the most beautiful college campuses in India by India Today. Pearl Academy is a member of Laureate International Universities network, a global network that has presence in 28 countries, serving more than one million students. The Academy is also closely associated with renowned global institutions such as London College of Fashion, Domus Academy (Italy) and NABA (Milan) amongst many others. For more information, please visit: www.pearlacademy.com
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