Celebrating The 31st Edition Of Aifw Aw’18
Through years, Amazon India Fashion Week has cultivated the power of design on this extraordinary platform. Behind the buzzing, blooming chaos of this convention is systemic change that we’re trying to initiate within the industry. This year we meet again to celebrate the 31st Edition of the Amazon India Fashion Week in association with Nexa Autumn Winter 2018, scheduled from March 14-18 at Jawaharlal Nehru Stadium, New Delhi.
Style makers, renegades and new entrants will join hands to take this journey forward on the runway and the exhibit area, forming a new repository of ideas for the future of this country. It is this vigour that drives us to render these presentations like never before each time.
The Fashion Design Council of India, along with its Title Sponsor Amazon.in and Associate Sponsor Nexa, substantiated its efforts with support from Honor, Set Wet, Liva, Tom Tailor, Indie Eye, Dyson, Pearl Academy and magazine partner Elle.
Towards the end of Amazon India Fashion Week — when the glitterati head home, when the buzz wears down and when the runway is no longer there — we hope that you remain enriched with the sovereignty of innovative materials, novel silhouettes and pioneering design.
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want ? vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.
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About Amazon
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Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.
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For more information, visit www.amazon.com/about
Maruti Suzuki India Limited (MSIL), leader in the Indian automobile industry, had launched NEXA, its new premium sales channel in July 2015. NEXA marks the first initiative by an automobile company to go beyond selling cars and create a new format of retail experience for the customer.
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NEXA is established around the new age Indian consumer who values innovative technology, pampering services and a global approach. Our car plays a vital role in their life and is not just a utility vehicle. NEXA caters beyond the customer?s car purchase experience and believes in being a part of their lifestyle, thereby providing them with new experiences throughout their journey with NEXA.
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NEXA stands not only for innovation through technology, but also global design and sophisticated style. The audience is elite, educated buyer, with an exclusive style, and is attracted to the high-end fashion world.
Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, ?For the Brave?, the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers. Honor led the online smartphone market with a global shipment value of 2.5 billion USD to become the number 1 online smartphone brand, as per International Data Corporation (IDC) in Q1 2017. Huawei's Consumer Business Group, comprising of its dual brands Huawei and Honor, shipped 139 million smartphones globally in 2016 and reported an increase of 44% in its annual revenue.
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The Honor 9 Lite is a 5.65-inch smartphone with an 18:9 IPS display, designed with dual cameras on both the front and rear and runs on Android 8.0 Oreo with EMUI 8.0. The quad-camera smartphone delivers unparalleled images for the selfie-lovers, and is available at an extremely competitive price point of INR 10,999 for the 32 GB variant and INR 14,999 for the 64 GB variant.
Set Wet, a male grooming masterbrand, has been dominating the hair styling category in India. It revels in changing norms and creating new frontiers in the realm of styling for Indian male consumers.
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Set Wet offers a wide range of products for hair styling and has recently launched Set Wet Waxes which has been developed through deep consumer insight - consumers preferring hair that remains soft while keeping their hair set.
LIVA is a new-age naturally created fabric that transforms not just the garment but also the person wearing it. It is comfortable, soft, 100% nature based, and eco-friendly.
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Designed keeping the new age woman in mind, this fabric defies all norms of conventional materials and aims to keep you going through the day without being weighed down.
With its roots in Germany, Tom Tailor has established a prominent presence since 1962 in the field of casual fashion across the globe. ?LIFE IS A GAME, PLAY IT, BE CONFIDENT AND DRESS IN STYLE?. This sparkling and joyous brand attitude reflects the brand?s mission to be the stylist for self-confident young men, women, and kids with a high affinity for lifestyle and fashion. The brand believes in simplifying fashion by offering chic & smart ready-to-wear ( RTW ) collections every season. The four words that define Tom Tailor are contemporary, fashionable, confident and authentic. The brand?s culture is to promote the world of casual wear with a strong character, complemented by a wide range of accessories and home textiles.
Indie Eye explores the area of avant-garde eye wear in India. It is a collaborative initiative by product design expert Sunil Sethi, artist Jayanta Roy and designer Tanira Sethi.
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The product line is uncontrolled by the set norms of fashion, and seeks to redefine the ?regular?. It is meant for free thinkers, people who believe in self expression and those who have an eye for individualistic fashion.
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Indie Eye is currently designing unconventional, bespoke objects d?art on request. E: indieeye.info@gmail.com, W: www.indie-eye.com
Pearl Academy, India?s leading institution in design, fashion, business and media has been a catalyst for success of the students across creative industries for over two decades. With a legacy of 25 years, Pearl Academy offers over 30 uniquely designed under-graduate, post-graduate and professional development pathway through its campuses in Delhi, Noida, Jaipur and Mumbai. Its reputation of preparing ?Industry ready? professionals has been recognized by leading fashion, retail and design brands, which has helped in establishing a healthy track record of over 95 per cent placement for the last three years. Its path-breaking alliances with renowned organizations such as the Fashion Design Council of India (FDCI) and Institute of Indian Interior Designers (IIID) have ensured that its faculty and students get an exclusive access to ?industry in the classroom?.
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The institution was ranked as the best private fashion college in India for the fourth consecutive year by India Today ? AC Nielson survey, The Week ? Hansa Survey and Outlook ? Drshti Survey. Pearl Academy was awarded the ?Best Design Institute in India? in 2016 and 2017 by industry body ASSOCHAM. Jaipur campus of the academy was ranked as one of the most beautiful college campuses in India by India Today. The institution was also awarded as ?Best Education Brands 2017? in Fashion Design Category by The Economic Times. It is the only Indian institute to feature in Business of Fashion?s Top 25 Global Fashion School Rankings (Graduate) in 2017. Pearl Academy is a member of Laureate International Universities Network, a global network that has presence in 25 countries and is serving more than one million students. The Academy is also closely associated with renowned global institutions such as London College of Fashion (UK), Domus Academy (Italy), Media Design School (New Zealand) and NABA (Milan) amongst many others. For more information, please visit: www.pearlacademy.com
Launched in 1996, ELLE India has a unique and irreverent take on fashion, beauty and culture. It encourages readers to cultivate their own personal style and voice, and is not just about the outfit, but about the person in it as well. Always ahead of its time, ELLE India engages readers with incisive coverage across all mediums: print, digital, social and mobile. At its heart, it nurtures the hottest new designers and gives them a platform to make it to the big league through ELLE Graduates. Every December, it honours the best individuals in the industry at the ELLE Style Awards. Since 2007, ELLE has been associated with the Fashion Design Council of India (FDCI) to create a single entity that represents the best interests of the Indian fashion community.
M·A·C (Make-up Art Cosmetics), a leading brand of professional cosmetics, was created in Toronto, Canada in 1984 and is part of The Estée Lauder Companies, Inc. The company?s popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M·A·C is now sold in 110 countries/territories worldwide. Follow M·A·C on Twitter, Periscope, Snapchat and Pinterest @MACcosmetics, become a M·A·C fan on Facebook (facebook.com/maccosmetics), follow M·A·C on Instagram (instagram.com/maccosmetics), watch M·A·C videos on YouTube (youtube.com/maccosmetics).
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