Wills Lifestyle India Fashion Week, Autumn – Winter 09

Wills Lifestyle India Fashion Week A/W ‘09, India’s biggest fashion business event once again presents fashion week, bringing to you the best, brightest & biggest in Indian fashion. WIFW AW ‘09 launches a kaleidoscope of splendid collections from 103 designers on the runway and the exhibition area. With 34 shows 14 showings and 100 stalls, WIFW offers six action-packed days of creativity and talent aligned with business opportunities. This event will bring diversity to the runway and shows that are multicultural with great commercial appeal. All under one roof at the new five star venue InterContinental Eros. WIFW AW ‘09 will partner with designers and marketers and showcase an exclusive industry-only event as part of our efforts to position India as a world-class design and fashion centre.

This season, WIFW brings to you the Pool Side Ramp which will exhibit the very best of 14 young talents showcasing their collections amongst the perfect ambience. WIFW is seeing the emergence of more and more young and talented designers, bringing new and exciting design concepts to the local fashion market. These designers have left a mark with the incredible innovation and creativity displayed and over the years, many young Indian designers have become important players in both the local and international markets. The clear goal is to promote and encourage designers grow their brands locally and internationally whilst developing strong links with the wider manufacturing and retail industries. Whilst designers have woven Indian crafts and traditional patterns to urban designs, models, choreographers and make-up artists have worked in congruence towards seriously marketing fashion and transforming the runway into a power packed marketplace.

Our special team constituting designers has looked into every aspect of the event. The 3 runway and the exhibition areas will be converted into high fashion spots reflecting style and luxury in keeping with the theme.

13 seasons old, the coming together of India’s leading designers at this unique platform is a reflection of the event’s stature and grandeur. WIFW attracts designers and talent teams from all over the country and will bring in agents, buyers and experts from overseas to further streamline the business of fashion.

WIFW has pledged wholehearted support to the Indian fashion industry by constantly innovating to meet the needs of both the designers and buyers. This fashion week like those before it, promises you six days of great business opportunities and absolute fashion!