Wills Lifestyle India Fashion Week Autumn Winter 2008

17 December, 2008

About the event

Fashion Design Council of India is proud to present the 11th edition of Wills Lifestyle India Fashion Week, as the biggest business of fashion event in India.  

This event brings together over 10 action packed days, 83 designers, 40 shows, 82 stalls, 56 models, 4 teams of show directors and make up and hair artists each along with various other stakeholders like 400 accredited media, over 150 buyers and uncountable numbers of behind the scene staff.

We are also proud to present Indian Fashion based on 3 new catagories- Contemporary, Synthesis/ Heritage and Creator in sync with international practice. It will benefit the business of fashion as it would provide the buyers and media clarity on designer collections before the show.

We also look forward to having amongst us the biggest international contingent of buyers, buying house agents and PR- media professionals besides of course our very own domestic buyers and media.

As a new initiative we are proud to present our first CSR activity on site which is a pledge by our stakeholders to raise its voice against forceful employment of children. This would be done by means of a public pledge which designers would sign. We are taking this forward by partnering with Pardada Pardadi, who provide education and vocational training to underprivileged children who can then become self reliant.

The work has already started to convert hall no 7 at Asia’s largest convention centre Pragati, ITPO the fashion hub for the next 10 days…

Models

Mridula Chandrashekhar