Just a few days to go before WIFW Spring Summer 2013 begins! As always Im excited, but even a tad more this season as this time around my focus expands to the designer fraternity, beyond the money crunching with buyers! (although I cant stress enough how important WIFW is to the business of fashion in India).
Let me start by telling you that preps for the event are giving almost everyone part of the fashion week sleepless nights. Designers are front runners for the insomniac category as collections take shape (or are reshaped in some cases!) and deadlines come and go.
Rimzim Dadu whose label My Village has been increasingly tempting buyers says that at this stage panic is an understatement! Although I’ve been doing WIFW for a while now, there is still no way to get around the last minute chaos! In terms of the collection, yes I’m somewhat there but somehow the best ideas always come at the last minute and you want to keep making new stuff and keep changing things, says Rimzim.
Designer Nalandda Bhandari is also busy looking into the finer details of her collection. Her biggest fear- fainting out of anxiety right before her show! How is she dealing with the stress? By heading to the gym! No phones please! she says.
While Nalandda may be shedding a few kilos, Mumbai based designer Nachiket Barve is putting on some! I am overeating junk food, stressing, but remembering to breathe, taking short walks, breathe fresh air! Have to keep reminding myself that its not the end of the world.
For Spring-Summer 2013, Nachiket is stepping out of his comfort zone. I have made an attempt at a newer palette, more silhouettes, a lot of styling and separates. It a new take on geometry and motifs for surfaces.
For Rimzim, this season is about an unusual take on a summer predictable- Florals! And Nalandaa meanwhile is set to have an affair with Paris! Her theme centres around the Je Taime girl as she puts it.
The ideas are exciting and with a total of a 132 designers on the runway and in stalls, I cant help but look forward excitedly to what unfurls at WIFW SS 2013. And from what I hear, the buyers are charged up as well! That makes WIFW SS 2013 a promising event already with not just fashion but finance on the agenda too!