Does where you grow up shape you? The answer is in the affirmative…Ujjwal Dubey is a living idiom of his small-town roots, Gorakhpur which you can observe in his botanical prints this season.
By Asmita Aggarwal
When you call a line “BRB” (in Gen Z terms, be right back) you know the hidden meaning is always that you play hide and seek with your screens. Born in Gorakhpur, studied at the National Institute of Fashion Technology in Kolkata, Ujjwal Dubey’s minimalistic approach won him the Regional Round of the Woolmark Prize in Asia category. 12 years in the business now, one always notices his detailing — hand-embroidered motifs, and an ultra-dramatic entry in buttery soft whites teamed with necklaces, chokers, slimmer pants. He loves Pink Floyd (Fearless) and once called his collection ‘Two faced’ maybe a hint at what the fashion world really is?
Sporty jackets, tone-on-tone, draped kurtas, very Japanese in thought with hints of mocha. The spirit of Rajasthan omnipresent in polo pants, touches of thread work on dhotis. Men’s shirts come with sashes, in a world that is going roomy he offered a tapered look, free from the oft repeated oversized looks, serenaded the finer nuances of pattern cutting.
There was neither embellishment, nor shine, just good tailoring. Trousers are enjoying a moment in the sunshine — slouched, harem, dhoti to palazzos. “Bottoms make or break your personality; if you have the right one on-a simple tee is enough,” he confesses. The hoodie in Bemberg fabric was super cool in dusty caramels, and rose. Sometimes he admits he just doesn’t want to talk, “just do”. “I always work with just two or three colours, this time, it is almost five which is a new curve of learning for me,” smiles Ujjwal adding too many bothers him.
His botanical prints are done in vegetable dyes, a printer he found in Kolkata, this ingenious mix found fervour with Banarasi fabrics, an interesting zari stripe fabric. Then, there was appliqué with lace. “I want to do the smallest and most common thing, but do it differently—my way,” he says. Last time he did pintucks and pleats, really allowed them to run free, giving it a new persona. Always wanting to go in the alternate direction he played with “root prints” this year maybe an ode to his austere upbringing or a plea to never forget where you came from?
Kurtas remain his bestsellers, and they serve as an engaging canvas to play, though he believes fashion has unsaid importance. “Have you noticed that your spine straightens when you wear something new? When I see kids buying Rs 200 green pants, in small towns, talking about what they will wear for a night out, what we call ‘adda’ talks, with a 50 Cents style locket bought from the street markets, you know what clothes can do to their confidence,” says Ujjwal.
The collection was an attempt to ‘kill standardisation’ in fashion, and the ideology of ‘formats’. That’s why his kurtas are broken, asymmetric and layered, something he enjoyed doing since 2014. Add to this a snake-scale monogram, rose taupe without forgetting waistcoats, now a necessity.