Akaaro by Gaurav Jai Gupta

At the onset of Gaurav Jai Gupta’s career, a commission for the Design Lab, Central Saint Martins School of Design, as a Trend Reporter for the year 2006-07, was soon followed by other successful collaborations with Jimmy Choo, & Heimstone Paris. He has also collaborated with Woolmark and Raymonds for the Cool Wool Menswear collection that was launched in 2014 in India. 

A trained fashion and textile designer from NIFT and Chelsea College of Art & Design, his passion for textile and experimental approach gave birth to Akaaro in 2010, with a noteworthy debut at Wills India Fashion Week, where he was dubbed Find of the Week. In the following year, he won the Innovation Award at the Grazia Young Fashion Awards and Designer of the Year for the commercial collection at the International Apparel Federation Award in Mexico.

A ?nalist in the highly coveted International Woolmark Prize for the years 2014-15 and 2015-16 consecutively, Gaurav represented India, Pakistan and Middle East in the womenswear category.

Akaaro is the continuously growing and evolving voice of contemporary Indian fashion. It interprets Indian textile in a fresh, new contemporary manner by drawing inspiration, not from tradition but from harmony and balance; handcrafting each garment from yarn to a ?nished piece of clothing.

Akaaro meaning the alphabet A in Sanskrit, focuses on textile as the starting point of the design process. The brand experiments with Indian textile to create an expression of relevance in an ecosystem that is vast, varied, global yet individualistic. Being a conceptual brand, born from balance, rooted yet ever-changing, it ?ts into every wardrobe to explore and express the inner depths, personal story and life’s journey of its wearer.