Anomaly

Founded in 2015, ANOMALY is a clothing brand specializing in minimal essentials that are refined, elegant and versatile. Our brand embodies a way of life for the modern woman who prefers understated elegance to superfluous ornamentation.

The notion of work and leisure are synonymous nowadays, where the perfect solution lies in balancing both, through functional garments that are chic and timeless. This need is translated into a classic, well-tailored and utilitarian mode of dressing that underlines the brand’s design ethic. Superior finishing details and construction techniques are used to craft a beautiful product.

Headquartered in Shahpur Jat, the creative hub of New Delhi and supported by an in-house team, ANOMALY brings to the discerning woman thoughtfully created wardrobe staples, offering an aesthetic that sets one apart.

Founder/Creative Director: Medha Khosla

After graduating with a BFA from the prestigious Pratt Institute, Medha spent a decade in New York pursuing a career in design and technical design, working for iconic brands like DKNY as well as several high street retailers.

Inspired by the evolving fashion sensibilities of the Indian cosmopolite, Medha decided to move back to New Delhi with an urge to create an online clothing brand that offered well-tailored, everyday clothes – seeking to bridge the gap in the market for high quality, yet affordable separates.

Brand Journey:

• Launched first women’s collection online on www.shopanomaly.in in Dec 2015
• Launched the collection offline at Ogaan Khan Market store in January 2016
• Selected to showcase at FDCI x ELLE First Cut show at Amazon Fashion Week in September 2016
• Opened our first flagship store in Shahpur Jat in Feb 2017
• Launched our first Men’s collection in March 2017
• Launched our first upcycled home textiles and scarves collection in March 2017
• Collaborated with WomenWeave to develop our first Limited Edition handwoven collection for SS18
• Showcased our SS18 runway collection at Amazon Fashion Week (Oct 2017)
• Increased our retail presence in Delhi, Bombay, Chennai, Kolkata and Bangalore via retail stores and pop ups
• We have launched 9 collections online and offline over 3 years
• Expanded our retail presence in stores across Delhi, Mumbai, Chennai and Kolkata
• Started our bespoke collection of Men’s and Women’s suits in 2018
• Expanded our manufacturing unit to produce high quality garments for clients across the world who specialize in sustainable design. Working with clients in Paris, Japan, Germany and India to develop and manufacture their collections

Key Areas of Specialization:

• Womenswear
• Menswear
• Accessories and Home
• Bespoke suits for men and women

Number Of Product Categories

• Shirts
• Tops and Tanks
• Dresses
• Skirts
• Trousers
• Jumpsuits
• Outerwear
• Suits
• Pajama Sets
• Scarves
• Coasters, Napkins, Aprons
• Ceramics/homewares