Work, which started as necessity to create her own choice of clothing, which was not available easily, became a hobby and then passion. In 1998 she created her label Aruna Singh and continues to operate from her hometown Jaipur. Her collection is exhibited at her studio Jaipur Khazana. Today she concentrates on creating chic styles with extraordinary finesse on complete range of feminine wear, her forte is a fusion of traditional art including hand and screen block printing, gotta-patti, aari, and now works for promotion of hand woven khadi fabric. She was appointed as Director of Rajasthan Dastkar Protsahan Sangh to promote artisans.
