AKSHAT BANSAL h. 1990 Having studied at the Central Saint Martins (London) & NIFT (India). He trained as an apprentice at Saville Row (London) and has honed his skills designing couture at Tarun Tahiliani. He is inspired by unconventional visions and aims to manifest his perspective with Bloni.
Realized in 2017, at Bloni we believe in modern ethical luxury that transcends clothing beyond creativity which resonates with functional relatability and imbibes it with a purpose to evolve, that is unique to our clients.
Our bespoke process encourages nurturing ideas, allowing our customers to understand and create a self-such that the garments become an extension of their personality, with each piece meticulously handcrafted using traditional techniques practiced via sustainable processes of being ethical in craft and transparent in delivering.
Akshat loves the traditional idea of made to measure and delivering emotions attached to the personalization of clothing, with that projection Bloni launched its flagship store at Chattarpur, New Delhi in Nov. 2018 where it offers bespoke, couture, and its prèt-à-porter lines.
SALES/REVENUE PROJECTION
As projected Bloni at present has one flagship store in New Delhi, India. Our sales forecast is to continue and sell-through multi-designer outlets in India, The Middle East, by also expanding our stockists in Asia and Europe (by participating in trade shows and digital communications with buyers and direct to consumers).
Evaluating the outgrowth Bloni is stocking at 5 stores in UAE, 1 store in London, and 10 stores in India. Bloni has exhibited in multiple trade shows in Hong Kong, Dubai, and India.
BRAND POSITIONING
– Forbes India 30 under 30 – 2020
– Grazia India – Urban designer of the year – 2020
– GQ India – Style and culture award – 2020
– Blenders pride (Perno Ricard Group) Sponsored fashion showcase – March 2020
(Event postponed due to pandemic)
– Design X Design by Alliance Française – 2019
– Smartwater (coca-cola group) presents the Platform in association with Lakme Fashion Week (AW/2019)
The team at Bloni has been a recipient of the prestigious Gennext Designer program at Lakme Fashion Week – (AW/2017).
– We at Bloni have been strategically tapping into collaborations to increase the brand’s cultural value and also generate a different source of income through brand associations.
– The team at Bloni has been constantly interfacing with the media/magazines and building relationships for the brand. This has enabled multiple organic features for Bloni over 3 years.
– In the course of the next 5 years, Blonis messaging strategy is to be known as a label which is Conscious, technologically advanced luxury clothing.
