Cord was established with an ideology to discard conventional design mandates depicting stories of craftsmanship, the beauty of authenticity, and the charm of nostalgia. It is the linking force that bridges the gap between the past and the present. Co-founded by Pranav Guglani and Neha Singh in 2015, we strive to create products to last beyond seasons. Our USP, centered around nostalgia and vintage dreams, reminiscing memories subtly through tangibles is what drives us through the process of creation with an equal emphasis on comfort, versatility, and functionality.
A complete mix of contemporary clothing and handcrafted leather goods designed with a focus on interaction with the body and durability offers a lifestyle that does not only look restored but feels relevant.
We launched our first retail store in April 2017 in Meharchand, New Delhi and thereafter in Kalaghoda in early 2018 and a recent one in Pali Hill, Mumbai. We also stock at multi designer outlets like Ogaan Khan market, Ogaan Hyderabad, Elahe Hyderabad, Anyonym Hyderabad, Story of India Ahmedabad, Cinnamon Bangalore, House of Three Bangalore, Cult Modern Kochi.
Our workshop is based in Noida where we have a small but dedicated team with gifted artisans and craft workers. Along with this, we are also affiliated with a very skilled set of artisans based in Modinagar, U.P who create the intricate smocking details in our garments. We source all of our handwoven fabric locally.
