
Diksha Khanna, an alumni of NIFT, Delhi and University of Leeds, UK worked internationally with design houses before shifting her base to India. Her travels have had a significant influence on her creative progression and design direction. It is a label that combines Indian fabrics and fine craftsmanship.
She creates separates with unique design detail, quality, style, fit and comfort. The brand stands for thoughtful, timeless design. Production is small scale to minimize wastage, textiles are directly sourced from weavers to support the local artisans and communities.
Its not one single ideology that is followed but a collection of smaller ideologies keeping in mind, the importance of trans-seasonal clothing as a part of sustainable, modern fashion.
As a brand she believes in pushing the proverbial envelope and creating a distinct space for the future. Thats why denim and chunky knits receive a dramatic Eastern touch; the experimental layering of separates is a new-age offshoot of the local way of dressing. Crocheted patchwork textures, cross stitch embroideries and decorative elements embody the heady treasures that are found in the bustling bazaars. The aromatic evenings are imagined in a spice colour palette: denim receives a glamorous makeover, flavoured with a sensuality that reflects the spirit of the millennial Arabian woman who speaks her mind in her latest line.