Jattinn Kochhar launched his label at the age of 19, in the year 1991, without any formal training in fashion. His ability to amalgamate his soulful Indian heritage with true urban influences has been the foundation of his design ideology.
He also has to his credit several popular televisions shows such as Khoobsurat, Fashion Square and The India show. As an anchor, guest anchor and several other television shows in which his expertise in terms of conceptualizing and styling were used.
Along with television Jattinn did a short stint on radio as well. His contribution in academics concerning “Fashion” also has been praise worthy. Jattinn was heading the National Institute of Fashion Design as the Director General for the academic session 2000-2001. He has been conducting workshops on various aspects of fashion with some of the best fashion institutes across the country.
