The creative director and founder of the label Ayushi Kanoi Gupta was inspired to start Love to bag with the idea of combining international trends with a strong flavor of India. A gold medallist alumnus of NIFT New Delhi, Ayushi has a deep understanding of fashion, quality, and product, which is reflected in the label.
The design philosophy is simple yet abundantly meaningful. They celebrate everyday objects by transforming them into a thing of beauty, romance, and luxury. The way a person looks at the world, their experiences and lifestyle are intrinsic to the creative ideology. In our spectacular journeys to places far away we discover art, architecture, culture and stunning landscapes, which find expression in their designs.
