Monisha Jaising

Monisha Jaising the label stands for the philosophy that the designer believes in, which is that of luxury expressed in a contemporary, fresh and edgy way. The brand is marked by the duality of the designer’s personality, and includes beautifully cut garments, which are highlighted by exquisitely drawn prints and embroidery. She launched her eponymous label through the multi-brand retail store, Ensemble in 1990.

After retailing successfully from prominent boutiques and stores across other continents and home turf alike, the forerunner of Indian designer pret hit the runways when the country’s fashion weeks came into existence in the early 2000s.

In the past two decades she has established herself as one or the country’s most recognized fashion talents, she is credited with reinventing the kurti, an Indian woman’s wardrobe staple. Her colours and designs are inspired by India and her travels to exotic places. The finest and luxe fabrics are used in every garment to bring out an amalgamation or intricate techniques and uniquely draped silhouettes.

The ethos of the label lies in “Redefining luxury” for people all over the globe. Monisha has always created for the young, sexy, modern and achieving woman. Her clothes have a character that is inherent, and not defined by either local aesthetic or global trends. They are made for confident women who are comfortable in their own skin and who are not looking for external validation. Today, the multi-dimensional brand encompasses eveningwear, bridal couture and resort-wear.