Neeru Kumar

Tulsi is the brand name of the renowned, diversified and innovative textile designer Neeru Kumar. Traditional techniques, a contemporary sensibility, an innovative use of colour. This is the hallmark of designer Neeru Kumar’s work, acknowledged today as a landmark in the evolution of Indian textiles.  For hand woven textiles, Neeru Kumar is unquestionably one of the best and most creative designers in India and she is a graduate of the National Institute of Design, Ahmedabad. 

Two decades of dedicated work in the field of textiles, in developing, exploring, experimenting and innovating from the vast wealth available in India in terms of diverse skills, materials and references led her to evolve her own unique brand of textiles and textile products. 

While basic handlooms and khadi are transformed by her into chic outfits for working women, her range of textiles and saris in silk and cotton have been specially woven by traditional jamdani and ikat weavers. Fine khadi cotton embellished with kantha work, silk appliqué, various techniques of dyeing and embroidery constitute a stunning collection of appeal to both the purist and the trendy.  Her unusual palette of colours, again, draws from the traditional but translates into the contemporary so that the yellow of mustard fields, the colours of the earth, charcoal black, a raging sunset mingle with ease among delicate pinks, cool mint and avocado green. The textile products created by Neeru Kumar possess an extraordinary quality. The user will appreciate them for their practicality but will choose them above all for their beauty.

Her seamless joining together of two opposing sensibilities is what attracted buyers and has established her as one of the most creative and sought after labels not just in India but in discriminating market segments of Japan, the US and Europe. Another reason for its astounding impact abroad is that her work doesn’t shout its origin aloud but deliberately adheres to the understatement, the unmistakable sign of excellence in design.

Her repertoire consists of two principle ranges: textiles for the home and garments for women and, men, both traditional and western.  Her fabrics are crafted into bedcovers, cushion covers, throws & wall hangings as also accessories such as shawls & scarves to complement her extensive garments range which are either woven printed or embroidered Shibori is used in some of them to create stunning effects on silk, cotton and linen blends.

There is also a collection of hand embroidered, quilted or appliqué bedcovers and quilts that are outstanding in aesthetic appeal and unique to the store. Besides the above there is a huge range of cushions from the tribal banjara embroideries. These have been painstakingly selected and sewn into cushions and throws (wall hangings) ready for use.