With a passion for art and a determination to achieve, Neeta Bhargava entered the world of creativity with a Bachelors degree in Fine Arts from Allahabad University. She started her artistic career in 1993 by specializing in Tanjore paintings. After establishing herself as a Tanjore artist with an innovatively contemporary brush, Neeta merged her artistic talents with her passion for fashion and established her own design studio in 1994, with full support from her family.
Neetas ensembles have an understated elegance marked by a restrained, classic style. But the uniqueness of her style lies in creating a wearable canvas by use of hand paint on fabrics. Her inspiration ranges from Mughal art to Persian architecture, from jewellery to graphic art and from Renaissance to Baroque art. She uses intricate art work on the garments as opposed to the more graphic work available in the market because she believes in remaining true to her tradition of painstaking art work. Neeta successfully combines her flair for fine arts and her inclination towards fashion by designing ensembles for stores synonymous with high fashion.
She aims at infusing contemporary sensibility into traditional Indian art so that it touches the modern Indian art lovers on a day-to-day basis. She aims at the uplift of talented young artists through her work and has successfully trained many young artists since the inception of her studio. Many artists from Bengal, Orissa and Benaras have found fruitful employment at her studio. Her vision is to create a fashion house that surpass expectations, inspires young designers and reflects a positive attitude towards creativity and hard work.
