The brand Nida Mahmood has a strong artistic veneer. Its about orchestrating and delivering a total experience based on a deep understanding of what the consumer wants. Hailed as the Queen of Kitsch by the Indian media, she is a designer who dabbles in Fashion, Graphics, Art, Film, Installation, Interiors etc. She has collaborated with many prestigious Indian and International brands for a variety of projects. Some of them being, Lady Gaga, Godrej Design Lb, Victoria & Albert museum, Vivanta Taj, Absolut for art installations; Nike for a special range of apparel for the cricket world cup; Blenders Pride, Swarovski; NDTV Good Times; HCL; Adidas for a unique collaboration for AIFW SS 2016.
She sonceptualized and designed the restaurant Junglee Billee; film Moh Maya Money for art direction and costumes; Harley Davidson; Channel V for creating art installations; Superbike World Championshop for designing a line of high end, limited edition, designer jackets.
