After graduating from Pearl Academy of Fashion India, Niharika started her career as a costumes designer From National School Of Drama. She established the brand NIHARIKA PANDEY in 2010 and debuted her collection in Autumn/Winter 2011 In India Fashion Week.
NIHARIKA PANDEY’s spirit and approach to design represents Positive Intellectualism, a movement of passionate self-expression, which is instantly recognizable through the use of vivid colours and fabrications merged with elevated sportswear aesthetics.
The Brand ,defines a new breed of advanced contemporary brands, combining the ease of luxury sportswear along with considered elevated aesthetics. Playing on perception of identity, the brand finds its voice in through flashes of rainbow colour and injections of light-heartedness, reflective of its true essence and approach.
At the core of her Design , use of cutting edge piercing details, with block color, Graphic silhouettes to further the collection’s unconventional style. The designer is also very passionate for rich culture, art and Textile. She loves to use ironic prints and slogans in her collection that fully encompass the sporty street style.
Her inspiration gives the brand its unique signature and distinguishes it from its peers.
Designed for a confident woman, with a focus on contemporary silhouette and distinctive use of colour, the label has built a strong global following which continues to grow, having sold widely across the globe.
