“I have always been inclined towards design and craftsmanship. My love for designing and art inspired me to come up with NIRMOOHA. The label provides me to empower as well as promote Indian crafts and craftsmen.” –PRREETI JAIIN NAINUTIA
DESIGN PHILOSOPHY
Prreeti Jaiin Nainutia as the founder of Nirmooha on being inclined towards design and craftsmanship and her love for art has inspired to come up with NIRMOOHA 4 years ago. She has her own style of catering to todays women through her knack for fashion while justifying her social existence by Indian artisanal involvement. Hailing from Meerut, she has been qualified as a Master of Business Administration from Symbiosis College, Pune and as a Diplomat in Fashion Design from VIFT, Meerut. Special benchmarks of her design journey include Faesina Miss India 2018, Lotus Make-up India Fashion Week S/S19 and A/W19, Lakme Fashion Week SR20, Mumbai, Arab Fashion Week, Dubai as well as serving for the empowerment of the Yeola Cluster Development Programme. Nirmooha made an international impact in the fashion market by coming as most sought label during Arab Fashion Week S/S20. She has also been featured as The Vogue Designer of the month by the Vogue India.
Nirmooha has designed a bespoke collection for the Acid Victim Survivors for “The Confidence Walk” and kid finalists for the reality show, “Mitti Ke Sitaare” both, in collaboration with the Divyaj Foundation. She was felicitated by the Chief Minister, Shri Devendra Fadnavis for the contribution in the presence of Bollywood icons and other dignitaries like Chief Minister of Maharashtra, BMC Commissioner, Police Commissioner of Mumbai. At Nirmooha, they blend classic embroideries with modern silhouettes where inspiration belongs with the global culture involving signature embellishments detailed through painstaking craftsmanship of experienced Indian artisans.
Been awarded as:
Women of the Substance 2017 by The Vidya Knowledge Park Meerut in 2017, and,
The Lokmat Most Stylish Designer Award in the Rising Designer category by The Lokmat
Group in December 2018.
