‘péro’ creates simple clothing, utilising indigenous skills and knowledge of ancient textile and clothing traditions of the India and world over. ‘ péro ‘ means to wear in Marwari which is the local language of Rajasthan. Most garments are inspired by the local dressing styles that one comes across in the remotest of areas. péro recreates and adapts these styles for the modern consumer who seeks a similar aesthetic, at the same time looks for ease, comfort and pleasure in their clothes.
The Indianess of péro rests in the textile process, where materials pass through the hands of one craftsperson to the other, belonging to different parts of India carrying forward the Indian tradition of the hand made, and creating pieces that are at once unique. The resulting garment evokes a sense of culture from which it originates, this culture communicates internationally in such a way that the wearer looks equally at ease in the streets of Paris or London, as she does here in India. The look is not about an age group or season; it is about a mindset, a willingness to incorporate the effortless style of the local people in ones attire. Its not simply about standing out or being noticed, its about building something that people care about and want to buy.
The inception of péro was in 2009, with the USP of making their own handcrafted textiles in different parts of India , with an aim to make a global product that connects with people, wherever in the world it is placed. The brands focus has always been on research and innovation of fabrics, using traditional Indian techniques and crafts.In last 10 years, The brand has worked in close collaboration with more than 1000 weavers/ craftspeople across various regions in the country to innovate handwoven, dyed and printed textiles , with the skilled craftspeople of Gujarat, Rajasthan, West Bengal, Karnataka , Andhra Pradesh , Kerala, Orissa , Madhya Pradesh, Uttar Pradesh, Himachal Pradesh, Jammu and Kashmir etc. Every season ( twice a year) péro develops about 50 varied textiles with at least 5 different regions in India , involving at least 500 weavers across the country and the association continues irrespective of changing fashion trends and seasons.
PERO RETAIL STORES
1 AMETHYST CHENNAI
2 CINNAMON BANGALORE
3 COLLAGE
4 CULT MODERN KOCHI
5 CURATO MUMBAI
6 ELAHE HYDERABAD
7 ELAN AHMEDABAD
8 EVOLUZIONE
9 GOODEARTH
10 HOT PINK JAIPUR
11 LE MILL MUMBAI
12 MELANGE MUMBAI
13 NEELSUTRA GURGAON
14 OGAAN
15 STORY OF INDIA AHMEDABAD
