Pooja Shroff pursued her design dreams after graduating from the esteemed Parsons— The New School of Design, New York in the year 2008. She has been recently awarded a certificate at the Indonesian Embassy for her brilliant work using batik prints. Poojas collection which is a heartfelt tribute to Indonesian artisans has rich quality fabrics bought from different part of the country, a huge range of color hues to suit every summer mood and enthralling silhouettes.
Being a natural, eco-friendly and locally produced, making this expression intrinsic to what Pooja does and believes in, thus promoting trade in Indonesia and India.
The brand has widely been known as a contemporary brand with Prét line of silhouettes for the highly free-spirited independent women of today! Her designs are sensitive to creativity and linked to high level of artistic talents. Its not just about her latest collection, Pooja keeps on travelling and exploring to new cities/countries getting her inspiration from the surroundings, the nature, and their traditional fabric prints and implementing them in her new collections time and again. Pooja herself describes her clothes as extremely wearable, depicting the wearers personality, asserting a stylish and confident look.
Pooja is a veteran in the fashion circles and is being treated as a trust worthy member of Young FICCI Ladies Organisation (YFLO) and IMC (Institute of Mass Communication) Ladies Wing.
Pooja Shroffs two latest collections Bandi and Elysium have won a lot of hearts and media attention. Pooja Shroff is currently retailing from Aza, Ogaan, Carma, Anahita, Elahe, Manomay, Pitaraah, Ole, Agashe, Kayra, Collage and Vesimi (Dubai).
