The designer studied fashion design at NIFT (New Delhi) for two years and was then awarded scholarship by Nottingham Trent University (Nottingham, U.K.) and The Charles Wallace Trust Fund (British Council, India) to complete her course as a degree at Nottingham Trent University. Her final collection at NTU was selected for showing at the Graduate Fashion Week in London along with the best design collections from all over U.K. The label Puja Arya was launched in June 2000 and it focuses on hand block printed garments embellished with hand embroidery. The inspiration has been to breathe fresh air into a dying traditional craft; to create an international silhouette by experimenting with traditional techniques of printing, dyeing and embroidery.
