“Style,”said Gore Vidal,”is knowing who you are, what you want tosay.” – The thought behind Ravi Bajaj’s creative inspirations.
Educated in London in fashion, Ravi Bajaj braced himself with thorough grooming on the job before returning to India. In 1987, when couture was incipient in India, Ravi Bajaj graduated from the American College, London and founded Ravi Bajaj Studioand his eponymous label. That was when the world still saw in India,”acheap source of fabrication but never a potential contributor todesign.”
But Ravi Bajaj saw further. In 1988, he began retailing out of exclusive Ravi Bajaj outlets and other evolved couture stores throughout India. At a time when the concept of designer structured clothing was embryonic in the East he was, between 1988 and 1994, fashion consultant to some of the largest corporates of India. The trend as Ravi recalls,”changeddramatically in the90s.”
By then, theRavi Bajajlabel was recognised,”Today,”he notes, looking back at the couture transformation that he has witnessed,”Indiais not only seen as a super power for software development but also as an important destination for designdevelopment.”
In 1997, he launchedRaviver, the ready to wear line of clothing and one of the first ready to wear ranges from an Indian designer. Ravi Bajaj Design has been known for its contribution to menswear with arguably the best fashion suits in India. His prophetic sense of design ensured that he broke every dress code while creating a style which began as his very own and inspired a sartorial revolution.
Establishing himself with the style of the Occident, Ravi Bajaj gave tradition a twist when he revealed the Ravi Bajajsari, a creative incarnation of a style perfected over centuries since he believes, style does not go out of style as long as it adapts itself to its period. The Ravi Bajajsariis daring, sensitive, yet radical in design.In 1998, he launched the Ravi Bajaj Institutional Design Services which brings to business houses the appropriate image enhancement, advising, designing and manufacturing”employee fashion.”A new concept introduced to India whereby Ravi Bajaj became a catalyst inshaping the image of hotels, airlines, banks, restaurants and hospitals through smart, functional uniforms and appropriate accessories.
Each Ravi Bajaj garment is designed to the inch, finished to perfection, embellished with superb craftsmanship out of fabrics rendered from a rich heritage creating in essence superbly crafted fashion products.
Ravi Bajaj is often called the Armani of India, as two generations of Gentlemen have been inspired by his style. the RAVI BAJAJ GENTLEMEN label was the first Indian design brand to be designed in India and produced in Italy.Ravi Bajaj’s style harkens British author Martin Amis who believed,”Style is not neutral; it gives moral directions.”
