As the name suggests is to Revive, Rekindle, Restore, Renew and Revitalize. The idea behind the name was to be able to Rejuvenate peoples personalities and the way they accessorize.
All the designs are handcrafted with fine craftsmen including great detail and care. Founder and Head Designer, Sushma Mehta Shah, is a Bombay girl. From being from a fine jewellery family background, jewellery was her first love and was something that came naturally to her. But she wanted to venture into something bold and creative hence she found her niche in handcrafted costume jewellery.
For Sushma, jewelry is not just something you adorn yourself with, its a reflection of your thoughts, your dreams and your passion. She feels it can make you say things without even uttering a word. This ideology is reflected in all of her collections with quirky designs.
She was interested in designing a line of high-quality fashion jewellery that could bridge the gap between street-side junk jewellery on one hand and precious jewellery on the other. And that is why, even though the pieces are made with the finest raw material from all over India, the pricing is such, that everyone can afford it and launched Rejuvenate Jewels in 2014. Her unusual, flamboyant concepts make Sushmas designs a kind of wearable art. They also make for excellent statement jewellery when one is attending an important event.
