Rouka believes in the idea of being driven by the love for clothes, the people whom it touches and the stories that make them. Meaning bodice in Malayalam and corridor in Japanese, it stands for products that form the corridor, connecting the people who make and wear them.
Launched by Sreejith Jeevan, a design graduate from the National Institute of Design, Ahmedabad and the Ecole Nationale Superieure Des Arts Decoratifs, Paris, the brand embodies the modern woman. Having worked with textiles in India and abroad, Sreejith, now works from his studio in Kochi, creating a timeless style that derives from the spirit of the city.
